Your Freedom To Grow

Frequently Asked Questions


Question #1

Who did you write this book for, & why?


Question #2

In the book, you are careful to say Hero Mode is not a failure. Why does that distinction matter so much to you?


Question #3

Leader-dependent versus system-driven — what actually looks different day-to-day between those two organizations?


Question #4

Your IAM framework starts with identity, not process. Most operations people would start with process. Why don’t you?


Question #5

Walk us through Credo, Client, and Culture. What does each one ask a leader to do?


Question #6

What do you want someone to feel when they close this book?